A concealer that moves with you and doesn’t crease or crack, allowing our customers to break out of their makeup casts and show their own unique beauty being able to smile, laugh and make their move! We no longer allow makeup to make us conform by beauty standards or formula limitations. Gone are the days of creasing. We are free and freedom is fantastic!

This launch was supported through a full campaign role out that drove hype and conversion. We supported the launch with in-store activations, eventing across the global and even custom desserts in Harrods Food Hall. This created a cult-favorite product that exceeded our forecasts at launch and still today.