Huda Beauty ventured into an all natural baby sister! Focusing on 85% or more natural formulas, 30% PCR packaging and 100% good for you! The first products in the line was a skin tint and bronzer.

To support the radical change from Huda Beauty, the brand identity had to follow. GloWish focused on a natural material per launch, in this case sandstone, whilst also harping on film photography and videography which was used throughout and split screens brought it all into the modern age!

The results were sales that met forecasts whilst brand awareness exceeded expectations. Retailers resonated so well with the campaign so much that they gave even more visibility through their channels!