OUDGASM is a collection of dreams that honors a scent that defines a region. Oud can be found throughout the Middle East in many different formats! Most brands are global brands that need to build regional relevance when launching an oud perfume however at KAYALI, we looked to take a regional ingredient and make it global!

Inspired by the silage that radiates from you when wearing OUDGASM, we wanted to bring what is typically dark and moody and make it bright and vibrant! Who said oud had to be boring? We wanted challenge what oud looks and challenge the fragrance space because perfume is pleasure! Along with the changing of out’s usual appearance, we challenged Kayali’s own brand aesthetic for this new franchise by a more abstract and luxury aesthetic rather than the more literal one focusing on the hero ingredient.