Yo GLOW ENZYME SCRUB
Yo Glow is WISHFUL’s first product which quickly became a cult favorite! Everyone said to launch with some simple like a cleanser or moisturizer but beating to our own drum, we launched Yo Glow!
This product has gone through 2 very distinct versions which are shown on this page. This much loved product started a fun and playful product as per the brand that focused on NO retouching or makeup at all to sell authenticity and a future of skincare that we believed in, whilst owning the Yo Glow Yellow!
In 2023, Yo Glow went through a rebirth. We looked at the original launch and worked out some key learnings. From the original wet hair look confused customers on when to use Yo Glow, the iconic pilling of the product wasn’t shown in any of the visuals and claims weren’t a focus. We revamped the assets to help consumers know just how to use Yo Glow and know exactly what it does with some playful moments to keep it still feel like WISHFUL!
