Are you Team Pink or Team Peach? In order to launch our new shades of our cult favourite Easy Bake Setting Powder and Fauxfilter Color Corrector, we created an easy to understand colour story. Pink shades are perfect for those of us who have cooler undertones in their skin whilst peach shades work best for those with warmer undertones. Sisters Huda and Mona are perfect to illustrate this as they are both warm & cool respectively!

With any complexion launch, education was key. We didn’t just focus on application but also how to understand your undertone and pick your shade as this is a struggle for all of us! Events took place across the world featuring Huda in a masterclass setting to show her technique for the ultimate bright under eye! We also had some viral social fun with a carnival event for influencers and consumers who all came to Dubai! With this launch we took over TikTok and Instagram pushing sales across the global and across retailers blowing our forecast out of the water!